The Nordic Fit Mama CEO and founder Riina Laaksonen comes from a family of strong women and entrepreneurs. She is known to be a person never to give up and to always strive for her very best. That she won the Nordic Startup School best startup award 2019 came as no surprise to her team.
“I don’t see entrepreneurship as something I do, it’s something I am. It’s an identity”, Laaksonen says. Fitness and well-being have always been close to her heart, and she wanted to follow her passion and do something meaningful. Even with limited resources, she feels gratitude every day for being able to actually help people.
Nordic Startup School is a program organized by Business Tampere and Golden Gateway, in collaboration with city of Tampere and a joint 6-city project called 6aika – Ecosystems of Growth: Enabling the Growth of Companies through Collaboration.
Riina Laaksonen participated the Nordic Startup School not only to win but also to learn and make contacts. Startup scene can be quite turbulent and crazy. New perspectives and ideas from peers and mentors are really valuable
“I tend to think, that if I get one valuable idea from somebody’s teachings, it’s worth it. In Nordic Startup School they kept coming all the time”, Laaksonen says.
With the win, Riina and Nordic Fit Mama are even more determined to conquer the world. The next stops are Ireland and Canada. It´s Riina´s mission to help as many mothers as possible around the world.
* Photo credit: Mirella Mellonmaa